Wix Harmony
Presenter Campaign
When Wix launched Harmony, its new AI-powered website builder, the challenge was clear: how do you make a tech product feel human? The solution was a presenter-led campaign built around a surfboard business. It was a deliberate choice to showcase a type of brand Wix had never spotlighted before—paired with a landing page designed to feel like a real, aspiring business.
When Wix launched Harmony, its new AI-powered website builder, the challenge was clear: how do you make a tech product feel human? The solution was a presenter-led campaign built around a surfboard business. It was a deliberate choice to showcase a type of brand Wix had never spotlighted before—paired with a landing page designed to feel like a real, aspiring business.
When Wix launched Harmony, its new AI-powered website builder, the challenge was clear: how do you make a tech product feel human? The solution was a presenter-led campaign built around a surfboard business. It was a deliberate choice to showcase a type of brand Wix had never spotlighted before—paired with a landing page designed to feel like a real, aspiring business.
Year
2026
Role
Lead Designer
Services
Website Design, Branding, Art Direction, Storyboarding
Team
Sari Lorber, Ben Riback, Mary Patan, Alex Kizin, Elior Karmani
The centerpiece of the page was a transparent video section showcasing one of Harmony's core features: the ability to remove image backgrounds. Since the main focus on the surfboard, I decided to focus on creating some stickers and other details to make this section feel more "extra".
The centerpiece of the page was a transparent video section showcasing one of Harmony's core features: the ability to remove image backgrounds. Since the main focus on the surfboard, I decided to focus on creating some stickers and other details to make this section feel more "extra".
Wix Harmony
Presenter Campaign
When Wix launched Harmony, its new AI-powered website builder, the challenge was clear: how do you make a tech product feel human? The solution was a presenter-led campaign built around a surfboard business. It was a deliberate choice to showcase a type of brand Wix had never spotlighted before—paired with a landing page designed to feel like a real, aspiring business.
When Wix launched Harmony, its new AI-powered website builder, the challenge was clear: how do you make a tech product feel human? The solution was a presenter-led campaign built around a surfboard business. It was a deliberate choice to showcase a type of brand Wix had never spotlighted before—paired with a landing page designed to feel like a real, aspiring business.
When Wix launched Harmony, its new AI-powered website builder, the challenge was clear: how do you make a tech product feel human? The solution was a presenter-led campaign built around a surfboard business. It was a deliberate choice to showcase a type of brand Wix had never spotlighted before—paired with a landing page designed to feel like a real, aspiring business.
Year
2026
Role
Lead Designer
Services
Website Design, Branding, Art Direction, Storyboarding
Team
Sari Lorber, Ben Riback, Mary Patan, Alex Kizin, Elior Karmani
The centerpiece of the page was a transparent video section showcasing one of Harmony's core features: the ability to remove image backgrounds. Since the main focus on the surfboard, I decided to focus on creating some stickers and other details to make this section feel more "extra".
The centerpiece of the page was a transparent video section showcasing one of Harmony's core features: the ability to remove image backgrounds. Since the main focus on the surfboard, I decided to focus on creating some stickers and other details to make this section feel more "extra".