a man smiling for the camera

Sophie Lee

Designer

4:28 PM

Available

social videos PLAYGROUND

social videos
PLAYGROUND

A huge part of my role was to create product tutorials and video content for Wix's (and Wix Harmony's) social presence, from launch ads, feature highlights, to ongoing organic content to shape the brand's voice.

A huge part of my role was to create product tutorials and video content for Wix's (and Wix Harmony's) social presence, from launch ads, feature highlights, to ongoing organic content to shape the brand's voice.

A huge part of my role was to create product tutorials and video content for Wix's (and Wix Harmony's) social presence, from launch ads, feature highlights, to ongoing organic content to shape the brand's voice.

Year

2022–2026

Role

designer, ILLUSTRATOR, editor

Services

website design, branding, 3D DESIGN, Illustration, storyboarding

Team

Ben riback, Halel Edri, Sari lorber

Section 1 —

Launch Ads

Section 1 —

Launch Ads

Section 1 —

Launch Ads

fig. 1 — Tutorial on the AI-assisted background removal tool



I storyboarded and designed two launch ads introducing Wix Harmony to small businesses and solo entrepreneurs.





I storyboarded and designed two launch ads introducing Wix Harmony to small businesses and solo entrepreneurs.





I storyboarded and designed two launch ads introducing Wix Harmony to small businesses and solo entrepreneurs.



I storyboarded and designed two launch ads introducing Wix Harmony to small businesses and solo entrepreneurs.


fig. 1 — Tutorial on the AI-assisted background removal tool



fig. 2 — Tutorial on creating an seo-friendly website



Each ad was built from a small business owner's perspective, which meant starting with a clear sense of who that audience was and what they'd actually respond to.





Each ad was built from a small business owner's perspective, which meant starting with a clear sense of who that audience was and what they'd actually respond to.





Each ad was built from a small business owner's perspective, which meant starting with a clear sense of who that audience was and what they'd actually respond to.


fig. 2 — Tutorial on creating an seo-friendly website


Section 2 —

Organic Social

Section 2 —

Organic Social

Section 2 —

Organic Social








section 2 —
Organic social



I created social-first videos that strengthened the brand's online presence and supported new product launches. I led the creative process from concept to delivery, including storyboarding, designing landing pages and websites, filming, editing, and motion graphics.


  • Average Views: 205K+

  • Output: 2-4 videos produced monthly



a man smiling for the camera

Sophie Lee

Designer

4:28 PM

Available

social videos PLAYGROUND

social videos
PLAYGROUND

A huge part of my role was to create product tutorials and video content for Wix's (and Wix Harmony's) social presence, from launch ads, feature highlights, to ongoing organic content to shape the brand's voice.

A huge part of my role was to create product tutorials and video content for Wix's (and Wix Harmony's) social presence, from launch ads, feature highlights, to ongoing organic content to shape the brand's voice.

A huge part of my role was to create product tutorials and video content for Wix's (and Wix Harmony's) social presence, from launch ads, feature highlights, to ongoing organic content to shape the brand's voice.

Year

2022–2026

Role

designer, ILLUSTRATOR, editor

Services

website design, branding, 3D DESIGN, Illustration, storyboarding

Team

Ben riback, Halel Edri, Sari lorber

Section 1 —

Launch Ads

Section 1 —

Launch Ads

Section 1 —

Launch Ads

fig. 1 — Tutorial on the AI-assisted background removal tool



I storyboarded and designed two launch ads introducing Wix Harmony to small businesses and solo entrepreneurs.





I storyboarded and designed two launch ads introducing Wix Harmony to small businesses and solo entrepreneurs.





I storyboarded and designed two launch ads introducing Wix Harmony to small businesses and solo entrepreneurs.



I storyboarded and designed two launch ads introducing Wix Harmony to small businesses and solo entrepreneurs.


fig. 1 — Tutorial on the AI-assisted background removal tool



fig. 2 — Tutorial on creating an seo-friendly website



Each ad was built from a small business owner's perspective, which meant starting with a clear sense of who that audience was and what they'd actually respond to.





Each ad was built from a small business owner's perspective, which meant starting with a clear sense of who that audience was and what they'd actually respond to.





Each ad was built from a small business owner's perspective, which meant starting with a clear sense of who that audience was and what they'd actually respond to.


fig. 2 — Tutorial on creating an seo-friendly website


Section 2 —

Organic Social

Section 2 —

Organic Social

Section 2 —

Organic Social








section 2 —
Organic social



I created social-first videos that strengthened the brand's online presence and supported new product launches. I led the creative process from concept to delivery, including storyboarding, designing landing pages and websites, filming, editing, and motion graphics.


  • Average Views: 205K+

  • Output: 2-4 videos produced monthly