a man smiling for the camera

Sophie Lee

Designer

12:32 AM

Available

social video design

Here I worked on video content for Wix Harmony's social presence, from launch ads introducing the new AI product to ongoing organic content that gave it a voice over time.

Year

2023–2026

Role

designer, editor, producer

Services

design, website design, branding, storyboarding

Team

Motion designers Ben Riback, Halel Edri, Sophie Lee

section 1 —
Paid social ads

I storyboarded and designed two launch ads introducing Wix Harmony to small businesses and solo entrepreneurs. Each ad was built from a small business owner's perspective, which meant starting with a clear sense of who that audience was and what they'd actually respond to.

section 2 —
Organic social

I created social-first videos that strengthened the brand's online prescence and supported new product launches. I led the creative process from concept to delivery, including storyboarding, designing landing pages and websites, filming, editing, and motion graphics.


  • Average Views: 205K+

  • Output: 2-4 videos produced monthly

a man smiling for the camera

Sophie Lee

Designer

12:32 AM

Available

social video design

Here I worked on video content for Wix Harmony's social presence, from launch ads introducing the new AI product to ongoing organic content that gave it a voice over time.

Year

2023–2026

Role

designer, editor, producer

Services

design, website design, branding, storyboarding

Team

Motion designers Ben Riback, Halel Edri, Sophie Lee

section 1 —
Paid social ads

I storyboarded and designed two launch ads introducing Wix Harmony to small businesses and solo entrepreneurs. Each ad was built from a small business owner's perspective, which meant starting with a clear sense of who that audience was and what they'd actually respond to.

section 2 —
Organic social

I created social-first videos that strengthened the brand's online prescence and supported new product launches. I led the creative process from concept to delivery, including storyboarding, designing landing pages and websites, filming, editing, and motion graphics.


  • Average Views: 205K+

  • Output: 2-4 videos produced monthly